In addition, Microsoft, Intel, Philips and other international giants are also coveting this market, and have their own investment plans. Microsoft is most ambitious of them, not only taking actions on the research and development of automotive electronics equipment, but also claiming to be the largest supplier in the automotive software market. The company is developing a customized version of the operating system software based on WindowsCE software, which can control all in the vehicle, from the car entertainment to satellite navigation.

CCID Consulting predicted that in 2005 China's auto electronic products output value would reach 105 billion yuan, while the next 3-5 years, the electronic information industry with the auto industry will form 400 billion U.S. dollars automotive electronics market through the integration.

General manager of Motorola's automotive communications and electronic system group in Asia, Fu Lin Xin thought, China's auto electronics market is a leap-style development, the phase must undergo in foreign countries will be not necessarily experienced in China, and China's auto electronics market can be brought directly in line with the international practice.

Indeed, after skipping the R & D process and generally accepting others, China's automobile industry is easy to be geared with the international standard. It seems not glory for the implicated automotive electronics market to do that under "technical deficiencies"situation.