With the continuous strengthening of own-brand technology, the conditions for China's autonomous navigation software into factory-fit plants are ripe; the monopoly of factory-fit navigation map was broken.

A few years ago, the factory-fit vehicle navigation market was monopolized by GaoDe and Four-dimensional New Map Company; along with continuous enhancing of independent brands technology, the conditions for China's autonomous navigation software into factory-fit plants are ripe, the monopoly of factory-fit navigation map was broken. The next three to five years the use of car navigation products costs will be greatly reduced, which will improve the pre-installed rate of vehicle navigation before out of factory. Meanwhile, with the navigation technology and long-distance communications technology to gradually integrate, automotive Telematics technology will rise.

Japan's pre-installed rate of factory-fit navigation is high; China's market space is big
Car navigation means navigation products used as auto parts in a car, integrated with the DVD, radio, Bluetooth communications, and other functions together, and even connected with the vehicle bus, you can get and send information to the Online. Car navigation products are generally installed in front of the car's central dashboard, and DVD, sharing the radio display, and more products are specially designed for a certain model of the design, and will switch on board the various navigation buttons and the function of direct relevance.

Vehicle navigation' s close cooperation with other automotive entertainment system, integrating with automotive information functions has irreplaceable location. The best development market of vehicle navigation is Japan, according to the Japanese ITS (intelligent transport system) Yearbook report, by September 2007, the Japanese car navigation system has accumulated sales of more than 28 million units, sales of car navigation system over 400 Million units.

At present, the Japanese market sales of new cars each year, more than 70 percent of the pre-installed navigation functions, navigation products market is the main vehicle navigation, particularly with the VICS (Japan Road Traffic Information and Communication System) navigation light of the functions of the product is the Japanese market absolute mainstream. Compared to Japan, the world's other countries and regions, the first car navigation equipment is not very high proportion of pre-installed, which is higher than that of the European relative proportions of North America, while China is lagging far behind in these areas, the current world States to develop space-vehicle navigation products is great.

The monopoly of factory-fit navigation map was broken and autonomous navigation software rises
Various domestic map manufacturers have attached great importance to pre-installed car navigation market. Compared to PND (portable auto navigation system) navigation equipment, and after the vehicle navigation market, navigation equipment before the profit is much higher, but there is no problem of copyright piracy. PND on the market ordinary products of a genuine navigation map in the price of only 100 Yuan to 200 Yuan between, and the depot in matching ago with navigation products, prices tend to give 600 Yuan to 1,200 Yuan / set, each upgrade The cost reached 500 Yuan to 800 Yuan / set, so each map makers are try to enter the gold market.