The above analysis is not just theoretical inference, but the actual experience of Ford RESCU, which was failed when the first time "set up" in Lincoln a few years ago. In 2000, Ford and Qualcomm jointly developed the car phone services Wingcast, which failed before on the market. The reason was that, Ford underestimated the people's dependence on the existing mobile phone services. This time, Ford and Microsoft produced Sync in the platform form, aiming to enhance the function of phone, iPod and other portable devices. "The mobile phones occupy an overwhelming majority, no doubt the king of portable devices," Microsoft product manager Velle Kolde analyzed",  the integrated media player ranked second was far left behind." The last year's sales of Ford were down 8 percent, so the company wanted to take this approach to attract people's interest on Ford Motor. "Our product strategy is to take the car long-range communication and information processing services as the basic structure of Ford Motor." Jablonski said.

Since the mid-1990s, Microsoft's automotive sector had repeatedly tried "Waterloo" taste, among which car PC system, responsible for sales by Clarion Corporation was a fiasco. Microsoft learned a lesson, and recognized the need to strengthen cooperation with the manufacturers. The life cycle of consumer technology is only a short period of 12 to 18 months, while the life span of a car as long as 10 years. Sync system can be upgraded through flash disk equipped with the latest version of the software, to solve the problem that two life cycles do not match.

Is that really so simple? Let us take an analysis. First, the cost will be a problem; the month service charge of OnStar is 17 to 27 dollars, Antonet as high as 49 dollars, which does not include hardware spending about 300 U.S. dollars. With the phone functions richer and richer, costs of cell phone cards continuing to decline with speed rising, automotive communication system faced with the daunting challenge of competition. But in any case, the time is finally mature and automotive communication system finally found the direction.