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Yahoo also allies with Dash Company of Silicon Valley venture enterprise, and plans to publish a set of Combo search navigation device which could be integrated into the car instrument later this year. As Yahoo may achieve Web search by mobile phone network, typing Wi-Fi, the device will pop up a group of Wi-Fi sites list nearby; in addition, the device can provide the route line to the sites by the Dash navigation system. At the same time, Yahoo is also negotiating with other companies, to use API in its in-vehicle search service, which is the interest of Detroit's auto makers, even though they only currently involve this area. "Web search is hot now"---Nick Pudar, Vice president of General Motors OnStar Plans and Business Dept. pointed out, "we are no exception."
Autonet Mobile of San Francisco Company and Avis Car-lease Business Company reached an agreement, that from the beginning of March, install its portable Wi-Fi device in the latter's rental cars; a Dealer group of Northern California recently also expressed to provide the device as a vehicle accessory. This product of Autonet can establish Wi-Fi network in the car, which can log in the Internet via cell phone networks for notebook computers and game device use. The product is to replace the PC-phone cards, as the latter cannot be used in many devices.
The outbreak of opportunity If you think this sounds a bit like the talk about technology, do not forget a car DVD player that is completed change within two years from the luxury to the unusual device. Because of the vigorous advocacy of Ford and Chrysler, 2007 was likely to become the breakthrough year for automotive long-distance communications and information processing technology, Paul Magney, Chairman of Telematics Research Group, said. This year, General Motors install OnStar system in all of its models for the first time, and the fee for the year use is 200 to 300 U.S. dollars.
Over the past 10 years, OnStar has accumulated 4.5 million users, which is now a daily basis of 4,000 to 5,000 new users. "With the social awareness of technology and acceptance constantly improving, the corresponding prices will continue decrease." Pudar concluded. He also stressed that OnStar bundled services increase on the premise that the prices remain unchanged.
Now, the young generation who grew up in the IT environment has already begun to obtain a driving licence. "We discovered that the relevant parts technology with DVD, movie player, PDA and GPS had tremendous potential market." Automotive research center director, JayBaron analyzed, "it is hard to imagine the attractiveness of these new technologies on the younger generation." Nevertheless, advances in technology may also hinder the powerful outbreak of automotive communication potential market. Now, smart phones have become almost omnipotent, with GPS, search, music player function so on and so on, plus the phone card prices decrease, and the shape of PC also increasingly narrow, which are precisely the car manufacturers intend to provide to customers through the vehicle communication system. |