New concept of operational control
Now, Audi drivers can already use a wide range of information and entertainment systems, such as radios, CD player, TV, phone and car navigation systems and so on.

This combination of information and entertainment (infotainment) will become more important. However, more and more extensive features and options will form the inevitable conflicts with the traditional onboard operational control structure.

In view of this, Audi has developed a new concept of operational control: interactive multimedia system (MMI). MMI in a display and operating system cleverly combines all the information components of the entertainment operations. By streamlining the controller and the implementation of unified logic, MMI can be quickly, convenient and intuitive to use a lot of features and technologies.

Concept
The concept of interactive multimedia system consists of two parts: terminal operator devices and display area. Terminal operators in the device and the central handrails-shift between the display area, including interactive multimedia display system (in the centre console at the top) and driver information system displays. In the design, the two parts have a clear and user-friendly accessibility.
    
Interactive multimedia terminal operating system has the best device to facilitate the operation and a clear layout, is in accordance with the ergonomic design of a very good control device. With the instrument after the driver information system displays, interactive multimedia display system is not only easy to read, and installed in the driver's direct line of sight range. Monitor and control at the regional pilots were able to read and easy to operate direct the location to ensure that the road has always been in the direct vision of the driver.

Interactive multimedia system through the terminal control devices and compatible graphics-7-inch screen, you can enter all the information and entertainment features many of the vehicles set. Screen content and help control the layout of visual components: use the same logic; you can operate the various functions.

In a moving, the driver information system displays the latest data show that vehicles as well as telephone and navigation system status information (depending on equipment), can also read basic information entertainment features (such as the choice of radio stations or CD tracks). This means that most of the important information will always be in the driver's vision of direct. Dashboard displays and interactive multimedia display system has the same shape style, through multi-function steering wheel on the menu joystick can also be their instructions.

Because both devices operating principle of consensus, the driver from a device to another device without conversion mode of thinking. Drivers can continue to operate the same logic. Air-conditioning system is as well. In view of temperature regulation of the importance of the pilots, air-conditioning system uses a separate control device, the control device with multimedia interactive and user-friendly system the same type of logic operation.