In driving time to enjoy audio, equipped with Bluetooth hands-free phone system in the vehicle, or even through a mobile DVD or notebook computer to provide entertainment for people, and equipped with special GPS navigation system`````` these driving habits have started to become common state for the driver. This future development trend of auto industry gives the IT giants the basis to achieve their car dreams. Since Lenovo went into the auto parts industry in 2005, Microsoft, Motorola, and other international IT giants have also been in the car sector.

This is not a general sense of diversification. An own-brand sales chief said that auto had no source technology, because car is a product of integration. So, when people began to give car more functions and meanings, it' s no longer simply a means of transport tool; the derivative demands will be cross-sectoral integration of IT technology to be met, such as DVD, audio and other entertainment systems, automotive computer and satellite positioning system, electronic control system, etc., automotive designers have even started to use IT technology to enhance the humanity of car design color.

Automotive electronics technology has increasingly become the future development of the automotive industry core competitiveness, but only to upstream suppliers is obviously not the goal of IT giants, their ultimate aim is to try to IT through electronic vehicle, which control the next generation of electronic parts and components market Standards the right to speak.

This is an attractive cream cake. CCID Consulting Co., Ltd. has predicted that in 2009 China's auto electronic industry will reach the scale of 148.43 billion Yuan, experts have predicted that the future development of the dominance of the world auto industry will fall on automotive electronics, intelligence, network-based technologies and applications Area.

Motor vehicle also pays emphasis on IT products, one of the most typical example is Toyota, which has long recognized that technology is the integration of IT technology to build competitiveness and innovation of a shortcut to change, so its automotive products revolutionary has quite a number of changes through the completion of IT, but they harvested so many consumers to trust their technical capabilities.

For the independent brands long-term shoulder "technical weak" image, the car with IT trend provides a leap of opportunities. In traditional automotive technology, independent brands are very difficult to achieve in the short term, but IT technology can be used as goods, just need the ability to integrate automobile enterprises.

Of course, some more ambitious IT companies have already begun change from the supply chain into manufacturing, sales chain. BYD, once the king of cell phones battery, copy the success of IT field to the automotive industry and to achieve a successful transition. Started from the machinery industry and the autonomy of different brands, BYD auto and IT integration with the natural advantage, the electric vehicle to vehicle batteries, electrical systems, small-vehicle navigation, LCD screen, all are traditional industry. Therefore, to BYD, despite its own-brand has more adventure than any others, but it also achieve more success across the conditions.