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Market Analysis on Onboard Entertainment Information Mobile Device
Date:2008-5-9 16:08:52


Over the past decade we have witnessed the consumer electronics in the home entertainment experience with the evolution. Digital cable, digital satellite and digital terrestrial television services has been our past experience in the video has become increasingly good, sound quality greatly improved, optional TV channel also far more than the past. DVD, surround sound, large-screen display constitutes a theater experience. Media Center and digital home networks so that we can at home in every room to share the exciting entertainment information.

As other electronic world changes, the personal portable products are continuously evolving. Portable digital jukebox will now allow people with all collections of music. Mobile telephones have been sent to receive video CUT, lightweight mobile DVD player allows you to travel at the movies. Now with the hard drive players have been born, you can also carry a few movies. Hands of the game have become very popular among this generation of young people welcome the game.

Wherever you very much hope that people, wherever this may be the enjoyment and experience. At this time, consumers have started to experience another place for mobile devices: in the car. In 2005 is expected to sell about 26 million mobile "compressed audio" player and a 1 million mobile multimedia player (PMP), annual sales growth of 26% and 100%. Car mobile devices will be designated up. A similar topic also happened in the mobile information devices such as PDA and handheld browser system.

Despite the in-car entertainment equipment, home entertainment systems and mobile entertainment device is similar to (the most obvious is that consumers want in this environment under three different enjoy the same content), but also has its obvious difference. At home we can see, listen, play, at home we have many facilities available for our choice, this is just depends on the family's financial budget and people want to experience the quality of entertainment. However, if you want to purchase mobile entertainment device in the cars, it is more dependent on car manufacturers. Even if you buy a car after its installation of an entertainment system, as the public address equipment placed in what position is still by car manufacturers to decide.

Mobile video player for the emergence of things more complicated, because the car was not considered on the built-in video player. Now, the built-in video screen has already begun in Japan, the U.S. auto market, but in Europe do not often wind. This means that as the car used in DVD players is only more separate equipment, the design placed in the car more secure locations such as the front seat back.

Compared to mobile devices in the home or the environment, the working environment of motor vehicles has more stringent restrictions, such as not to spread the attention of drivers, car space constraints and vehicle electronic components such as product quality requirements.

The pace of change

However, car entertainment systems being used behind the pace of home or mobile portable devices the main reason is that the design of automotive equipment cycle is far longer than typical consumer electronics products. The new consumer electronics products such as MP3 of the design and production cycle as soon as possible as long as several months, while the products in the market as a mainstream product usually does not exceed one year. Consumer electronics launch in order to keep the technology or keep up with trendy pop trend, the replacement cycle of their products are usually no more than a year. This rapid evolution is a typical consumer electronics products and mobile communication terminals (phone).

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