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Market Analysis on Car LCD
Date:2008-5-20 16:40:44


Car display is divided into the assembly and aftermarket according to installation time; the former needs to undergo a rigorous certification, the latter is easier to enter but with very fierce competition. Motor vehicle manufacturers'  requirement to monitor quality is generally below 100 ppm, causing some manufacturers dare not explore this area. Strict accreditation standards, such as: QS9000, TS16949, the U.S. auto industry standards, JIS Japanese auto industry standards and ISO14000 environmental standards, and so a number of certification standards, certification of the time required lengthy and difficult to expand downstream customers, suppliers want to panel To easily enter the car, the application market, the difficulties. However, from another angle to consider, because the threshold into the automobile industry, car panels with a small number of diverse, high margins, in product design stage has been jointly developed with the customer, once officially become a customer of the supply chain, Can be maintained as long as the quality standards required by the customer, to be replaced by other vendors the opportunity is not high.

Car LCD panel production high concentrates in Japanese firms, only the TMD and Sharp accounted for more than 80 percent. The former displays with the car manufacturers also relatively concentrated, Panasonic, Fujitsu and Pioneer accounted for 40 percent. A high proportion of Japanese companies on the one hand because the Japanese small and medium size enterprises in the field of powerful, on the other hand because the vehicle is equipped LCD monitors are mostly Japanese companies such as Toyota, Honda, Nissan, Mitsubishi and so on.

Other well-known international brands, such as Siemens and Bosch are majority also used the Japanese panel. As Taiwan's TFT-LCD panel plant turning the third generation, 3.5-generation panel plant to small-and-medium-size panels, the Japanese exclusive vehicle panels are dissipating the advantages, automotive panel increasing competition in the market situation, and in the next few years there would be no panel makers leading single-product market for a long term.

Car market of small and medium-size panels' another feature is a diversified custom feature, you have to hold the mentality of long-term war of resistance to intercept this field, then you will have a chance to be on the market, which let the panel manufacturer plants originally to focus on large-sized panels difficult to intercept.

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