If we say that Australia is riding on the sheep's back country, the United States is sitting on the tire countries. From the 2007 global vehicle sales, the United States remains the top first. As a rich superpower, the United States, most of the family income in the more than 30,000 US dollars, while the most common on the market of new cars only in the general price around 20,000 US dollars, together with the United States a long history of consumer loans, or make personal family to buy a few different types of vehicles belonging to the only normal thing. In such an atmosphere formed a "vehicle is only a general consumer goods" in the United States automobile consumption culture, it is a reality it is "pragmatism."

After years of development, the United States auto market has already entered a high degree of maturity, the basic characteristics of the overall sales to maintain stability, growth or contraction degree will not change significantly. United States annual sales in 2006 amounted to 16.503 million, in 2007 for a total new car sales are as much as 1655.6 million units.

U.S. auto consumer market is divided into three categories:
1. Passenger Cars (Cars), that is car
2. Light-Duty Trucks (Light-Trucks) mainly pickups, SUV and MPV, etc.
3. Heavy-Duty Trucks (Heavy-Trucks) is actually large-scale commercial, a very small proportion of sales

The United States has three world-renowned automobile manufacturers:
General Motors Corp. is the world's largest automobile companies, the industrial output value of more than 1000 billion dollars. Headquarter is in Detroit. General Motors Corporation in the United States the largest 500 companies in the highest in the world's largest industrial enterprises in the second place.

Ford Motor Company is the world's largest automobile companies. It has many car brands, such as Ford, Lincoln, Mercury, Aston Martin, Jaguar, Mazda, Volvo and Land Rover.
Chrysler is the third-largest auto industry company headquartered in Detroit. Chrysler has Dodge, downwind, Chrysler sedans, as well as the Dodge trucks, spare parts, etc. Existing automotive products are "going up" light trucks, "Sun Dance" car, as well as "ghost" and "Dodge 600," "fast downwind sailing" and other automotive products.

Foreign automakers
Japanese series - Toyota / Honda as the representative (NADA Data Center said that the United States Toyota vehicle sales last year, ranking first in the world)

In the United States auto market, car sales in the Japanese automotive manufacturers can use "all the way paean" to describe, in addition to the Japanese brands Mazda and Subaru car sales declined slightly, the other Japanese brand car sales growth in both. Toyota sales performance of which the most prominent, and its sales more than Ford and DaimlerChrysler - Chrysler, Toyota main reasons for the low fuel consumption of cars in the United States to be very popular. Japanese brand cars is a larger increase Toyota and Mitsubishi, respectively, year-on-year increase of 14.1 per cent and 15.5 per cent, followed by Nissan and Isuzu, respectively, year-on-year growth of 7.4% and 10.8%, respectively, Honda and Suzuki rose 2.5 % and 0.5%.