Industrial design is not only appearance design
Now the understanding of industrial design is very narrow, just treat it as the shape design, appearance design, so it is naturally going to compare with the process, the majority of China's industrial designers are basically a form of the exterior design, with no man-made beauty distinction. "Beauty economy", we are in the economic landscape, such a fire sale of mobile phones, in fact, is to look for exchange. The program is others', patents others', we can only change color and shell. We are only to cosmetic products, not solve the root of the problem.

Industrial design is actually for the people since the industrial revolution in the design activities. Since the industrial revolution in a big division of labor, some specialized market research, marketing research was devoted, dedicated people on technology development, was on specialized needs of people's lives. This time, the design was separated, and this time the design is industrial design. From life is how to solve the problem of discovering problems and eventually to the hands of ordinary people, and to ensure the most fashionable word "harmonious society." For low consumption, low pollution.

Designed to promote the development of knowledge-based economy is the only way is to bring intellectual property and inventions, and we did not invent the Chinese, are all copying and improved. Therefore, the future of the next round of competition is sharp. China is a big country to imitate; a number of International Expositions get prohibited on the Chinese people.

Before the liberation of our country from selling agricultural products to sell products, this is a great leap forward. But in other countries, in the post-industrialized countries, we have only just entered kindergarten. But we have been very satisfied, as if what can be built. The past is a bike, and later to TV, and now the car is manufactured. What is the manufacturer? Other people's technology, other people's patents, intellectual property rights of others. We just manufacture, because China's cheap labor. This is very poor, we do wage earners.

Investment in industrial design bring greater benefits than in device update
Industrial design in a product, the value of much of the ingredients, not easy to quantify, because it is contained in the inside is a soft value, it is the content of cultural values, is a national mechanism, a reflection of the level of ability . Some foreign similar For example, the United States have such a view, of course, is not very accurate, only reference, if enterprises to invest in updated technology and equipment has brought benefits, then the effectiveness of industrial design is its five times. If I put 1,000 U.S. dollars in equipment on the effectiveness is 10 percent, then it voted to 1,000 U.S. dollars this design would be the benefits brought by seventy to eighty percent, at least 50 to 60, because it added high value, high profits. Britain's Margaret Thatcher, as early as 20 years ago, said that the British government can not, but not without design. British success is mainly driven by the design. China now even without designer titles and the country in line with professional masseurs is beauticians, designers not only engineers, that only attach importance to projects.