(4) The marketing strategy during decline - to face the reality, end when good enough
Products in decline period often to take immediately abandon strategy, to gradually give up strategy and tactics of natural selection, but some enterprises often use some method to extend the period of recession. If a bike plant in Tangshan, its production of "Yanshan " add to the urban poor sales in the bike, take the plant from cities, rural areas and were transferred to the strategy for the plant products to find a way out.

Now the company is in automotive product life cycle to introduce the first phase of the period, in this process, all companies need to input to make a good car products into the growing, the company must be characteristics of products, development of appropriate production And marketing strategies, making our products into the growing steadily, the long maturation period. Use scientific methods to identify products of the life cycle stage, the company developing the correct decision-making and direction of a point to the significance.

Product life cycle is a very important concept, strategy and business development of products and marketing strategies are directly linked. Managers to make his products have a longer sales cycle, in order to earn sufficient profits to compensate for the launch of the product when all the efforts made by all and withstand risks, we must seriously study and use of product life Cycle theory, in addition, product life-cycle marketing staff is also used to describe products and method of operation of the market a powerful tool. However, in the development of marketing strategies in the process of product life cycle has become a bit weakness, because strategy is the reason and results for the product life cycle; product status quo can let people think the best marketing strategy, in addition, when forecast product performance the use of the product life cycle will also be restricted.