3. How to use product life-cycle theory to help enterprises make decision
(1) The marketing strategy during introduction - aimed at the market, in advance
Soliciting period is the beginning of the successful products, but often a lot of new products to market in the future, has not yet entered Growth was obsolete. Therefore, enterprises must address the growing characteristics of the development and choose a different marketing strategy. Selection for the marketing strategy, mainly in the following types: 
a.  Quickly win strategy. Refers to the high prices and high level of promotional strategy for the introduction of new products, adopting this strategy must have the following conditions: little-known products; understanding of the people are eager to buy products, and was willing to pay the seller's pricing; enterprises are facing potential competition, we must as soon as possible Training for this product "brand preference" loyal customers. 
b.  Slowly win strategy. Refers to the high prices and low levels of the introduction of new products marketing strategy. It applies to the following: market size is limited; customers have a better understanding of the products customers are willing to pay high prices, no dramatic potential competition. 
c.  Rapid penetration strategy. Refers to the low prices and high promotional costs of the introduction of new products strategy. By the necessary conditions are as follows: the market is large in scale; customers do not understand the new products on the market price sensitive; exist a strong potential competitors. 
d.  Slow penetration strategy. Refers to the low-cost and low-level promotions introduction of new products strategy. By the necessary conditions are as follows: the market is large in scale; products have high visibility; market on price-sensitive; potential competitors.

(2) The marketing strategy during growing - conform to growth, perfect quality
The main purpose of enterprises in growing is to maintain high-speed market growth. To this end, can take the following marketing strategies:
a.  Improve product quality, increase color varieties, improving the style, packaging, to meet the needs of the market. 
b.  A new market segmentation, in order to better accommodate growth trend. 
c.  Open up new sales channels and expand commercial outlets. 
d.  Change the advertising target, to build and improve visibility for the Center for changes to convince consumers to accept and purchase products as the center. 
e.  Appropriate to lower their prices to improve competitiveness and to attract new customers.

(3) The marketing strategy during maturity - innovation, market consolidation
Mature product is the ideal product for enterprises, and the main source of corporate profits. Therefore, the extension of the product maturity stage is the main task. Extend the maturity of product strategy from the following three aspects to consider: