On March 12, Wuhan Bluestar Technology Company has launched the "Cost of Quality" training activities, after listening to teacher Huang's lecture from the consulting firm, I realized that: a loss of quality, to ensure that refers to or improve the quality of products and in expenses, as well as failing to meet quality standards caused by loss of value. It includes not only improving the quality of the actual costs, but also due to quality defects resulting from the loss of value.
According to the quality loss can be divided into recognition of the quality of dominant and recessive loss of quality loss, in accordance with a process is divided into prevention costs, identification of costs, and cost of losses (loss of external and internal loss) in three parts. Recessive loss of quality of content, from poor product quality led to the opportunity cost of the loss of the value chain is the hidden cost of the quality of origin, including:
Customer loss - the loss of old customers and new customers:
Old customer loss - customers for maintenance experience in the secondary, opt to buy the original brand, resulting in the loss of business income available.
The loss of new customers - spread by word-of-mouth and the establishment of a brand image quality of the potential adverse purchase, when some of these people for real choice at the time of purchase to abandon the brand, resulting in the loss of business income available to the original. Kotler has pointed out that consumer goods are customers to buy appliances decision-making groups most affected by the light of one of the products, customers with maintenance experience will transmit the painful personal experience to 4-8 people.
Price losses - in the low-cost products, compared with major competitors, product quality factors of the difference between the average price differences of more than 10%.
Loss of productivity - will be invested in repairing badly for the labor and equipment resources into production will be eligible for benefits.
For the cost shift - from the systematic, long-term view, for the quality of some of the costs through the latter part of the loss will inevitably contract price, delivery quality, changes in bargaining power, as well as procurement, supplier switching costs, the purchase of pass persons. This shift part of the quality of costs, primarily reflected the value of screening unqualified return materials, and materials online offline lead to the loss of productivity.
Worth considering, we should implement quality cost management, establishing a management system. Organize, coordinate, and implement the quality and cost of quality improvement plan, so as to achieve optimum product quality costs. Take the identification process, with a preliminary cost assessment, cost or value for the work of a small fault approach to analyze the possible causes of labor-and money process as the research key. Identify steps to set out steps for each function or flow chart of steps and procedures, and determining the target and time. Determine the quality of the project cost. Account the quality cost. Prepare the quality cost reports, |