As the fast development of the future auto market in our country and the rapid enhancement of automobile electron value content, the automobile electron industry of our country will form the huge economical scale effect.

The automobile electronic products will occupy more cost of the automobile, the proportion of automobile electronic products in cars will be 30% - 40%, in trucks 10% - 20%.

·In 2003, 31 academicians jointly gave suggestions to the country of implementing the pillar industry to promote "the national automobile computer platform project", and successively got the written comments of Premier Wen Jiabao, Vice-Premier Huang Ju and Zeng Peiyan. The information industry department will organize to implement "the national automobile computer platform project" positioning to "promote the solution of no pillar industry core technology. The significant action of enhancing the core competitive ability of information industry and automobile industry to realize two pillar industries and promote its related products is the inevitable choice of taking the new industrialization path and implementing the sustainable development strategy, which has the great and profound significance on promoting the continual and fast development of national economy and safeguarding the state economic security to achieve the strategic target of national well-off society ".

·The automobile electron industry has already become the important industry development direction of country's "the 11th five years "plan.

·Hubei Province is the big province of national automobile industry, and one of the prop areas of national automobile industry.

·The national automobile electron industry base locates in Wuhan East Lake development zone.

·On the research and development of automobile product and its related electronic products, Wuhan universities, colleges and institutes are at the national leading position.

·The province, the city, the development zone government, and related department pay high attention to electron industry direction of Bluestar automobile and give positive support.

In 2004, the demand quantity of automobile electronic products will continually develop by the year average 29.3%, the industrial scale will reach above 200 billion Yuan. In 2005 automobile demand quantity in our country achieved 5.5million and the auto market sales volume achieved 1,000 billion Yuan, its electronic products value content was 25% ∼ 30%, the automobile electronic products' market scale approximately may amount to 250 billion Yuan ∼ 300billion Yuan.

Looking from the big background, China's average holding quantity is too low at present, disproportional with China's economy development level, if it achieves the world average level, China should have 160 million automobiles, 5 times of present. In 2003, the car-holding quantity of our country per every thousand person was only 5.16. In the world, there were 29 countries spreading Asia, Africa, Latin America whose average per person GDP was lower than our country, but with higher cars. For example India, the inhabitant is only inferior to our country, its average person GDP is only 39% of our country, but vehicles capacity actually 10% higher than us country. China's auto market does not have formed the due scale, so the potential market is still huge.

The automobile electron development speed will rise from the present10% to 20%.

National automobile electronic enterprise condition

·Large quantity
·Small scale
·Unitary product
·Low technical content
·The products concentrate in the onboard electron devices like automobile sound, the automobile meter, the communication navigation device as well as the partial semiconductor electric circuit and the component, the sensor, the electrical machinery and so on.
·On the aspect of onboard computer multimedia system, there's no product to be industry.

·The application proportion of automobile electronic device in the entire vehicle
China falls behind the global average level

·The increment speed of automobile electron industry
China is higher than the global average level

The development of consumers' request to the automobile function will turn the automobile industry into the newest high tech platform integrated electron, communication, IT, electrical appliances, service, etc.

Suppose that the speed growth of automobile holding quantity is according to 16% - 20% from 2004 to 2010, then the quantity of our country is between 66.5 million and 84.31 million in2010. Moreover, the hypothesis automobile demand quantity and the automobile holding quantity show the linear relations, that is, the automobile demand quantity is equal to the automobile holding quantity plus automobile renew quantity, According to the above, we can calculate the year demand quantity of automobile in 2010 will achieve between 13.17million and 19.11million. Therefore, in the previous 10 years of 21st century China hopefully becomes one of the most growth and the biggest scale automobile expense markets in the world.

Opportunity
The auto market demand pull
According to the forecast, China's quantity of cars will achieve 100 million in 2010. Behind this numeber, people can see that the automobile is another durable consumer goods after color TV, refrigerator and washer.

Industrial intrinsic actuation
According to the forecast, the average electronic device content of Chinese car will increase to 35% in 2010 from the present 22%.

Consumer demand pull
More and more consumers request that the automobile installation should have the onboard computer multimedia system with the functions of information processing, networking, communication, navigation, anti-theft, language recognition, image display and entertainmen.

Threat
No

Strength
Industrial strength analysis
·Suitable for promotion
The onboard information installation does not affect the power, the fuel oil efficiency, the ride security and the operation stable performance when the automobile travels, and does not affect the vehicles' maintenance which is easy for the user to accept.

·Technical level
The development level gap of electronic information industry between our country and the international is gradually reducing, especially in the entire machine product aspect we are or already achieving the international level, many achievements are even at the international leading position.

The onboard information installation also belongs to the automobile electron emerging industry direction in international at present. Comparing with the electron technique of automobile dynamic system, chassis system, etc, the gap between the national and international onboard information installation technology is not big.

Internal strength analysis
·Technical accumulation
The Hiinfo onboard computer technology is from Bluestar (Bluegrid) network computer inserted software and hardware technology, the technology accumulates for 3 years
This project is the special project of Wuhan big ten science and technology industry.
This project has already passed the national science and technology achievement authentication, the technical level was at "the domestic leading position".

·Industrial accumulation
More than ten year computers industry development course.
The Bluestar brand has big influence on IT domain in Central China and Hubei Province.
The famous brand goods in Hubei Province.
Owning the biggest automatic computer production line in Central China.
Owning several hundred channel partners.

Weakness
It hasn't formed the industrial scale yet, and the market is in the initial period without leading brand.

Solution strategy
·Intellectualization
·Electron
·Information
·Network
·Melt the technologies of computer, correspondence, control, micro electron, electronic sensor into the automobile, making the automobile advances to the high-tech product from the traditional mechanical product.