The corporate culture, which condensed and accumulated in the management practice, is a kind of cultural atmosphere, spiritual strength, team sense, managing state, sense of worth and the behavior way approved by the enterprise staff, and it is also the union of culture and economy. As our country joining the WTO, the IT market competition is more and more fierce, so it has the extremely important practical significance to enhance enterprise's cohesive force and the affinity, raise staff's common values, set up the enterprise team sense, the brand consciousness, fully arouse the staff enthusiasm and promote enterprise core competitive ability by taking the enterprise culture construction as the breakthrough point.

I. Innovate the mechanism to enable the corporate culture to be the accelerator of enterprise cohesive force
Wuhan Bluestar Technology Co., Ltd has been taking the independent innovation as its important strategic development direction since established. In 2006 Bluestar reorganized; facing the dual pressure of reform and development, based on the innovation spirit, it unceasingly expands the corporate culture connotation, and entrusts with the human nature charm, which unifies the corporate culture and enterprise's achievement inspection, with the salary urge and other mechanism innovation, mutually seeps, closely revolves the center of enterprise reform, the development, the service, the stability, persists humanist, diligently builds the time and the profession characteristics, thus fully arouses the enthusiasm and creativity of the company staff with bright corporate culture atmosphere.

It entrusts the enterprise culture new connotation with the competitive system. In 2007, the company unceasingly increases the reform dynamics and the mechanism innovation. Through test, inspection, and other links, every member deeply feels fair and achievement, also has the opportunity to display his talent, which is company pursues to innovate the corporate culture during its reform and development. Facing the reform which unceasingly enlarges, the staffs say : "In enterprise sports arena, though we feel the pressure and challenge never before, what makes us feel deeply is the motion, the opportunity, and the realization self- value platform which the enterprise put up to us".

It entrusts the enterprise culture bright time characteristic and the profession characteristics with the strategic judgement. The company persists that first starts the person then starts the enterprise, first starts the mechanism then starts vigor, takes respecting the staff value as the gold key to innovate enterprise culture. In order to promote the staff quality, build good environment for the growth of talented person, the company provides the multi-channel occupation development path for those who have the development potential in the next development and make certain achievements.

II. Innovate management to enable the enterprise culture to become the solid platform of making enterprise new image
Depended on the independent innovation, Bluestar has formed the leading technology and perfect product service system in the colony and the high computation, onboard information system and the application software direction. In the colony server domain, Bluestar is one of the national three enterprises which have integrity independent intellectual property rights in this domain, and obtained special support for significant technical transformations (5 million) by National Development & Reform Committee in 2005; In the onboard information system aspect, Bluestar is national first enterprise to promote the similar products, whose technology and industry advancement is at the domestic leading position; In the software application domain, Bluestar was listed the key software enterprise in the national plan layout which is authenticated by four ministries in the 2004 and 2005.

III. Innovate thought to enable the enterprise culture to become the driving force of the enterprise operating development
Enterprise's core competitive ability is rooted in the enterprise culture soil, influenced and restricted by enterprise culture. The outstanding advanced enterprise culture has strong impetus function to cultivate the enterprise core competitive ability. In the enterprise culture construction mentality, Bluestar persists that the cultural construction does not drift away from enterprise's management, service and benefit, but be the catalyst and the driving force of the enterprise operating development. The operation process of the enterprise culture is the entire process of the enterprise management. The final stay of enterprise culture is to promote enterprise's operating development and unceasingly enhance the benefits. The advancement and the innovation of enterprise culture pours vigor and the vigorous vitality for enterprise's reform, development, service and benefit, also lays the foundation for the enterprise's stability.

With company's development, some original ideas and thoughts cannot completely meet the present needs. The cultural construction needs to act according to the enterprise's development reality, reorganizes opinions, unifies thoughts, repeatedly revises, consummates day by day. The success of enterprise culture must rely on the hardwork of the staff member, and pass through the strategic target of the enterprise development. The birth of outstanding enterprise culture is the magnificent date of the enterprise development!